In June last year, "Ritaste perfume washing series" was officially launched at the new product launch conference in Munich, Germany of Ann Beauty Health Products Co., Ltd. Today, one year later, the Litas brand has been sought after by a large number of dealers and favored by consumers. It has spread from local areas to the national market, and the construction of terminal networks has been effective, with market sales better than expected. According to incomplete statistics, as of August this year, the number of terminal stores has increased from 850 last year to over 2000 now, with sales from January to August being 3.8 times higher than last year.
The reason why the Litesta brand has performed so well is closely related to the high recognition and confidence of customers in the Litesta brand's development, which is also the fundamental reason why the Litesta brand can quickly enter the terminal market.
So, where does the customer's confidence come from? The author has interviewed some key clients with this question, and the conclusion can be summarized into two main points: firstly, it comes from the deep French brand background and strong technical strength behind "Litaste"; The other is derived from the market and customer-centric business philosophy and flexible and pragmatic market strategy that An'an International has been adhering to for 35 years.
Since its launch, we have seen the data of dealerships refreshing every day. All customers who undertake Litesta are immediately planning and laying out their terminals, actively conducting professional training, organizing sales teams to seize scarce resources at the terminals, displaying Litesta's unified and standardized brand image in the golden position of the store, and promoting the brand and driving sales through continuous experiential promotional activities, so that consumers can experience the enjoyment of beauty in a warm and fragrant atmosphere.
Among the dazzling brands, Ritaste brand is distinctive and unique, with simple and fashionable product image and bright colors. The brand originating from France faithfully represents the quality connotation of Ritaste brand "like perfume", bringing consumers a new washing experience.
At the Litaste promotion event, we randomly interviewed more than 50 consumers and learned that some of them were returning old acquaintances, some came to admire the name, and some were recommended by friends to purchase; They expressed their willingness to repeat purchases and recommend to others.
Every successful promotional activity embodies everyone's wisdom and sweat, and greatly boosts customer confidence and team morale. It not only sets a benchmark for the promotion of the Litastre brand, but also makes success a habit and creates a replicable model. With the expansion of blank areas and channels, the Litaste brand has gained fame in the national terminal market, and it is only a matter of time to achieve the construction of a comprehensive pattern in the national terminal market.
