On January 16th, the 2018 Marketing Work Summary and New Year Marketing Plan Conference of An'an International · Foshan An'an Beauty and Health Products Co., Ltd. was successfully concluded.
During the three-day meeting, the eight major regions of South China A1, South China A2, South China B, Northeast, North China, Southwest, Northwest, and East China, as well as the Ministry of Market Education, summarized and reported in sequence on the work of their respective jurisdictions and departments for 2018 and the work plans for the new year. We have conducted a comprehensive and objective analysis of our respective marketing work based on our marketing practices over the past year, taking into account the market characteristics, customer structure, network coverage, and the situation of competitors in our respective jurisdictions. We have shared our successes and experiences, as well as our existing problems and shortcomings; We can not only see the advantages of the company's brand, but also dare to confess and expose our flaws, challenges and impacts. We will share the problems with everyone and draw their attention and reflection, which is also a major highlight of this conference.
In addition to providing a comprehensive review of the sales work in each region, General Manager Lu Feng of the Marketing Center also reported on the sales work of the Marketing Center for the past year and the overall sales plan for the new year to company leaders and colleagues at the meeting.
Lin Nanyan, Deputy General Manager of the Marketing Center, presented a detailed report on the achievements and shortcomings of the past year with detailed data.
At the final stage of the meeting, Chen Jialiang, Deputy General Manager of Anan International · Foshan Anan Beauty and Health Products Co., Ltd., Chen Zhihao, Chairman of Anan International Group Co., Ltd., and Chen Zhigang, Chairman of Anan International Group Co., Ltd., delivered concluding speeches on behalf of the company.
Vice General Manager Chen Jialiang used the metaphor of nail head and nail cap to describe the relationship between the sales team on the front line of the market and various functional departments of the company. The marketing team is like a sharp nail head rushing to the front line of the market, aiming to seize the fleeting business opportunities in the market. The various functional departments of the company are like nail hats, and "nail hats" have done a good job in serving the marketing work, forming a joint force, in order to deliver strong momentum to the elites on the sales front line and make "nail heads" deeply rooted in the market.
President Chen Zhihao thanks every sales elite in the marketing center for their dedication and efforts. In 2018, under extremely harsh market conditions and fierce competition, sales elites on the front line of the market faced unprecedented challenges and pressure. However, they never retreated and still bravely faced it, fully promoting the team spirit of unity, cooperation, hard work, and progress. They not only made constructive progress in expanding terminal networks, but also achieved good sales performance, Completed the annual sales target set by the company.
President Chen Zhihao also summarized the problems and shortcomings that existed in the past year, and made specific deployments for the sales work in the new year.
In 2019, the marketing work should closely focus on the development and change of the market, continue to tap the market potential, do a good job in the maintenance and expansion of the terminal network and sales channels, maintain the sales of the existing An'anjin Pure Olive essence Series, Spicy Herbal Washing Series and Shuinen Natural Series, and increase the promotion of the French Ritaste brand perfume washing series in the national market, Accelerate the progress of upgrading the quality packaging of the company's entire brand products to meet the market sales needs under the new situation.
At the end of his speech, President Chen Zhihao said: "When the company was founded in 1985, it can be said that it started from scratch. After early entrepreneurship, eight years of restructuring, and two thousand years later, the company has gone through 34 years of development. From the official launch of the An'an Jinchun Olive essence series in 2008 to today, we have also gone through a glorious decade. After 34 years of accumulation and development, we have gone from research and production to marketing With a qualitative leap from the early stages of entrepreneurship, we have more confidence, strength, and tension than ever before to participate in market competition. In 2019, opportunities and challenges coexist. We believe that with the solid market foundation we have built over the years and the trust and support from our distributors, customers, and friends all over the country, as long as all sales elites closely focus on the company's new year sales goals, work hard in marketing innovation and channel tapping, work together, and strive for progress, we are fully capable of achieving the annual sales growth target of 20% in 2019, taking small steps towards three years Strive towards the short-term development goal of taking big steps every five years.
Chairman Chen Zhigang talked about innovation and quality in his speech. Innovation is the driving force for the development of enterprises and brands, and quality is the lifeline for the survival of enterprises and brands. We should focus on both innovation and quality, and continuously enhance the comprehensive competitive strength of enterprises through research and development technology innovation, production technology innovation, quality management innovation, internal tapping, energy conservation and consumption reduction, and efficiency guidance.
The main responsible persons of the General Manager's Office, Marketing Department, R&D, Production, Supply, Quality Control, Management and other departments of the company attended the meeting and provided responses and answers to the relevant questions raised in the reports of each regional manager.
