On July 3, 2019, the sales summary meeting for the first half of the year of An'an Marketing Center of An'an International · Foshan An'an Beauty and Health Products Co., Ltd. was held at the Tian'an Business Center of the group company.
The meeting was chaired by Lu Feng, the General Manager of An'an Marketing Center, and marketing elites with managers or above from the eight major sales regions in China attended the meeting. They reported and summarized the sales work of their respective regions in the first half of the year.
In the three-day formal meeting, each region comprehensively reviewed and summarized the sales work of the first half of the year from several aspects, including team management, marketing training, event promotions, competitor analysis, and channel status, based on the actual situation of their own market. They also formulated a breakdown target plan for the sales work of the second half of the year.
In the report, not only can everyone share the highlights of their work with colleagues present, but they can also carefully analyze the problems and shortcomings in their work, identify gaps, make up for shortcomings, exchange and learn, and make progress together.
Especially in the comprehensive reports of the eight regional managers in their respective jurisdictions, there are many highlights, insightful analysis of the market and constructive rationalization suggestions, which have a good reference and promotion effect on the smooth development of sales work in the second half of the year and the achievement of annual target tasks.
From the comprehensive report of the meeting, it can be seen that in the first half of the year, the An'an Marketing Center, while adhering to the implementation of the annual business guidelines of the group company, fully utilized the excellent tradition of teamwork and cooperation, sincerely united, and brave in striving and exploring, continuously carried out brand monthly activities, internal purchase meetings, experiential promotion activities, and festival promotion activities by tapping into channel potential, gathering popularity, driving sales, and enhancing brand influence, Consolidate and expand the terminal network.
In the first half of the year, with the joint efforts of all marketing elites and the strong support and cooperation of our nationwide cooperative customers, market sales and sales revenue achieved double growth year-on-year. The core product is An'anjin Pure Olive Oil essence Series. After 12 years of hot sales, it still maintains a good market share, although facing a greater upward pressure. The French Ritaste perfume washing series launched in June last year, after a year of vigorous promotion by cooperative customers, the brand strength is gradually emerging and entering the uplink channel, and the number of systems built by the terminal network and the market sales share are showing a continuous upward trend.
伦敦皇家国宴厅产品升级发布会现场
In the concluding remarks of this meeting, Chen Jialiang, Deputy General Manager of An'an International Foshan An'an Beauty and Health Products Co., Ltd., combined the urgency of current work and the needs of future development of the enterprise, requested that the marketing center carefully plan the sales work for the second half of the year, and the marketing department should seize the opportunity to effectively follow up on the product upgrade and new product development work for the second half of the year and next year. Sales managers on the front line of the market should focus on connecting the replacement of new and old products, develop a plan for promoting the launch of new products, and follow up on the implementation of various activities. Each region should start from the actual situation, prioritize product sales, and focus on key products that are suitable for sales in their respective regions.
In terms of brand promotion, Vice General Manager Chen Jialiang said that this year, the company has specifically established a new media promotion department. With the help of professional talents, the department will use various open platforms, communication channels, and promotional methods of new media to comprehensively strengthen the promotion and promotion of the company's brand products, enhance brand image, expand brand influence, and provide accurate new media support for frontline sales.
When it comes to management, Vice General Manager Chen Jialiang pointed out that strengthening management and continuously improving the marketing team's ability to innovate and adapt and control the market is not only necessary for the overall development of the company, but also for market development and competition. Management should move towards digitization, electronicization, and standardization. The execution of management details must be conducive to the improvement of sales performance and work efficiency, rather than managing for the sake of management. Management is to make the cake bigger, not smaller.
In his concluding speech at the meeting, Chen Zhihao, the President of An'an International Group Co., Ltd., first gave full recognition to the Marketing Center for achieving the company's goals and tasks for the first half of the year in a harsh market environment and extremely fierce competition.
Regarding the marketing work in the second half of the year, President Chen Zhihao emphasized that the company has invested a lot of manpower and financial resources since promoting product upgrades last year. With the launch of An'an Gold Pure Olive upgraded products, the urgent focus of the second half of the year is to eliminate the old and update the new. The marketing center must make careful plans, closely monitor customer inventory, and closely monitor the timing and activity arrangements for entry, without any negligence or oversight. According to the plan, all brand series products of the company will be optimized and upgraded within two to three years. The marketing department, technology department, and supply department are integrated, not only to do a good job in product upgrading and new product development within the year, but also to reserve for the company's new product development in the next two to three years in terms of new brand registration, new product planning, new formula research and development, and new appearance packaging design patents.
President Chen Zhihao finally pointed out that society is progressing, the times are developing, and new ideas, models, and technologies are constantly emerging. As long as we approach and accept new things with an open mindset, use innovative and pioneering ideas to strive for excellence in all aspects of work, unite, strive, and forge ahead, we believe that the path we are walking on will become more solid and broad, An An International's tomorrow will definitely be even better!
Chen Zhigang, Chairman of the Group Company, Chen Shaochang, General Manager of An'an International Mengsha Beauty and Cosmetics Co., Ltd., Ding Sheng, Deputy General Manager of An'an International An'an Beauty and Health Products Co., Ltd., Lin Nanyan, Deputy General Manager of An'an Marketing Center, Zeng Weijing, Marketing Director, as well as heads of technical, supply, quality control, production, finance, storage and transportation departments, attended the meeting. The heads of each department responded and answered various questions raised by each region during the meeting.
