On the occasion of preparing for the 2016 Guangdong Marketing Annual Conference, the Secretariat of the Guangdong Marketing Association has recently started a series of activities to visit entrepreneurs. On October 20th, Yuan Leqing, Vice President and Secretary General of Guangdong Marketing Association, Zhang Puwei, Vice President and Executive Secretary General, and Cai Ganmian, Deputy Secretary General and Member Department Director, visited An'an International Group Co., Ltd., which was praised by the industry as the "evergreen tree of China's daily chemical industry". They met with Mr. Chen Zhigang, then Chairman of An'an International and Vice President of Guangdong Marketing Association, and Mr. Chen Zhihao, Chairman of the Board, Together with Manager Yang Gusheng from the advertising and publicity department of the company, we discussed innovative marketing in the transformation of the enterprise, and discussed how to develop the national brand cosmetics market and related cooperation matters, exchanging ideas and seeking common development.
From left: Yang Gusheng, Manager of the Advertising Department of An'an International, Zhang Puwei, Vice President and Executive Secretary General of Guangdong Marketing Association, Chen Zhihao, President of An'an International, Chen Zhigang, Chairman of An'an International and Vice President of Guangdong Marketing Association, Yuan Leqing, Vice President and Secretary General of Guangdong Marketing Association, Cai Ganmian, Deputy Secretary General and Member Department Director of Guangdong Marketing Association.
An'an International Group Co., Ltd. was established in 1985 and is one of the earliest private cosmetics enterprises to develop with the spring breeze of reform and opening up. It is praised by the industry as the "evergreen tree of China's daily chemical industry".
For the past 30 years, An'an International has been committed to the corporate philosophy of "innovation and change, technology driven development", continuously striving for excellence and achieving remarkable results. An'an International Industrial Park has a good production and manufacturing environment of 30000 square meters. Its 100000 level pharmaceutical standard production workshop has obtained EU ISO22716:2007 (E) certification, US FDA GMPC certification, and European Council GMPC certification. The complete set of production equipment has been imported from Japan's Meizhihe vacuum emulsification equipment, and adopts a closed pipeline production process, which can efficiently meet the needs of high-end products and market sales.
In the newly completed 1500 square meter technology innovation research and development center of the An'an International Gaoming Industrial Park, equipped with marine resources, Chinese herbal medicine, herbaceous plants and other application research rooms, introduced high-end professional cosmetics efficacy testers such as the multi probe skin tester and hair tester from CK, Germany, and built a technological innovation system with the academician workstation as the core, in conjunction with the French Mary Platt Institute, the CAE Member, and the South China Sea Institute of Oceanology, Chinese Academy of Sciences, which is closely integrated with "production, learning, and research", to continuously improve the ability of independent research and development and technology achievements transformation, forming the core independent intellectual property rights of the enterprise.
In addition to its strong technological research and development capabilities, for the past 30 years, An'an International has adhered to the concepts of green environmental protection, openness and inclusiveness in international high-tech raw material procurement and cutting-edge scientific research technology learning and absorption. It has always maintained good strategic partnerships with international famous daily chemical raw material suppliers such as BASF in Germany, Walker in Germany, Dow Corning in the United States, Mann's in France, Klein in Switzerland, Chihuarton in Switzerland, and Essel in India.
An'an International takes an international perspective and stands at the forefront of the industry, constantly pursuing the improvement and enhancement of process planning and product quality. After entering the 21st century, they have evaluated the situation and are fully committed to the comprehensive transformation from traditional circulation and wholesale channels to terminal business super networks.
Since its launch, An'an Children's Skincare Cream, independently developed and produced by An'an International, has been selling well throughout the country for over a decade and has become a well-known brand in China; The "An'an Aloe Vera Series" leads the consumption fashion of natural green cosmetics for Chinese people; "An'an Explosive Demolition Spirit" has always had an irreplaceable leading brand position in the Guangdong and Guangxi markets.
Since the launch of "An An Jin Pure Olive essence Series" in 2007, the products have been rapidly constructed in 23 provinces and 220 prefecture level cities nationwide, including 28 key cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Nanjing, Dalian, etc., with Carrefour, RT Mart, Auchan, Lotus, New Century, Ito Yokado, TESCO Group, Chongbai, CR Vanguard, Century Lianhua, Jizhidao, Yonghui, Dashang Xinmat, Zhongbai Warehouse A nationwide sales network system consisting of over 30 KA and A-class terminal systems, including Jingkelong, supplemented by BC class supermarkets, cosmetics specialty store chain systems, and OTC chain systems, with a total of 12000 terminal stores. "An An Jin Pure Olive essence Series" has become a fast growing hot selling brand in the domestic daily chemical terminal market, and has occupied the leading position of similar products in the market.
